KAYLA KMETZ

Digital Copywriter | Editor | E-Commerce Content Specialist

Versatile Copywriter with 3+ years of experience crafting engaging content for landing pages, product descriptions, marketing campaigns, and promotional emails. Skilled at transforming informational text into compelling, benefit-driven messaging that aligns with brand voice. Experienced in cross-functional collaboration to ensure copy supports marketing goals and managing multiple projects simultaneously using CMS tools to meet tight deadlines.

Experience

E-Commerce Editor (Contract) 08/2024 - 12/2024

Hallmark Cards | Kansas City, MO | Remote

• Crafted captivating product descriptions for greeting cards available on Walmart’s website

• Wrote and edited 224+ SKUs per month, helping accelerate project completion by two months ahead of schedule

• Tracked progress in Smartsheet, consistently exceeding biweekly goals by up to 52%

• Collaborated with senior editors to implement feedback and optimize content quality

• Tailored product messaging to resonate with target audiences based on occasion

• Ensured copy consistency and adherence to style guides across all product categories

• Leveraged AI tools like ChatGPT to rapidly edit and proofread content for grammar and punctuation

Junior Copywriter (Contract) 02/2023 - 07/2023

MSC Cruises | Fort Lauderdale, FL | Hybrid

• Developed compelling copy for landing pages, marketing campaigns, and promotional emails

• Presented copy concepts and deliverables to stakeholders, implementing feedback and revisions for optimization

• Collaborated with stakeholders and marketing teams from concept to final execution, ensuring messaging aligned with marketing goals

• Managed projects in Asana, prioritizing tasks based on deadlines and business needs

• Proofread and edited all materials to ensure clarity, accuracy, and engagement

E-Commerce Copywriter 10/2021 - 02/2023

Bed Bath & Beyond | Union, NJ | Remote

• Wrote engaging, informational copy for product detail pages (PDPs) including title, product description, and technical specifications for Bed Bath & Beyond and their sister company, buybuyBaby

• Managed 360+ SKUs per month, prioritizing workload based on priority level and urgency

• Collaborated with cross-functional teams to resolve product data discrepancies and ensure accurate content

• Implemented SEO best practices, incorporating high-impact keywords to improve product discoverability

• Maintained copy consistency across categories by adhering to department style guides

• Revamped existing web copy to meet current category standards 

Merchandising Administrator 08/2021 - 10/2021

Dick’s Sporting Goods | Coraopolis, PA | Remote

• Generated and analyzed daily sales reports using Excel, tracking brand performance and identify top-selling footwear styles

• Input new styles in internal systems, ensuring accurate catalog information to optimize the customer shopping experience and increase visibility

• Adjusted product pricing in internal systems to reflect market trends, enhance competitiveness, and support promotional e-commerce initiatives

• Upheld MAP (Minimum Advertised Price) policies by updating Master Data Management (MDM) systems, ensuring competitive brand positioning

E-Commerce Content Specialist (Contract) 12/2020 - 08/2021

Dick’s Sporting Goods | Coraopolis, PA | Remote

• Created clear, value-focused product selling points, identifying key features and performance benefits to enhance product appeal and drive informed purchasing decisions

• Developed an in-depth understanding of brand-exclusive technologies to accurately describe products features

• Prioritized tasks based on product release dates to optimize workflow and ensure timely product launches

• Adhered to DSG style guides for both copy and imagery to maintain consistency across brands

• Entered item descriptions in HTML format for seamless integration and upload to online portals

Education

Bachelor of Arts (BA): Communication

Robert Morris University - Pittsburgh, PA

Product Copywriting

Digital Marketing

Web-Optimized Content Creation

Competitor and Market Research

Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams)

Adobe Photoshop