Crafted captivating B2C product descriptions for Hallmark greeting cards, maintaining brand voice, ensuring grammatical accuracy, and applying SEO best practices to boost discoverability on Walmart’s e-commerce platform.

Wrote compelling B2B and B2C copy promoting global destinations, including landing pages, marketing campaigns, and promotional emails for both consumer and trade audiences. Also localized content from MSC Cruises’ headquarters in Geneva.

Crafted detailed product copy for Bed Bath & Beyond and buybuyBaby, writing for nationally recognized home and kitchenware brands. Also developed original messaging for buybuyBaby’s exclusive brands, mighty goods™ and tiny citizen™.

Contributed to the Softlines team by writing performance-driven product descriptions for top athletic brands such as Nike® and Under Armour®. Emphasized material innovation and technical features designed to support and enhance athletic performance.